The Phrasebook
Staying safe in the AI age
Practical, jargon-free advice on protecting your family from scams and impersonation, from the people building SafePhrase.
When impersonation reaches the Prime Minister, it is a reminder for all of us
The UK PM exchanged messages with someone impersonating a senior White House official. Impersonation is getting harder to spot for everyone. Here is the simple, calm defence.
Safe phrase vs safe word: why a static family code word fails
Banks and police say agree a safe word with your family. A static one has three weak spots. Here is why a code word fails, and what to use instead.
Where your phrase lives (spoiler: not on our servers)
SafePhrase's whole promise rests on one claim: your family's phrase never touches a server. Here is exactly how that works, in plain English, and why the things we can't do are the proof.
The first 24 hours after a family member is scammed
The money moved, the call ended, and now everyone is panicking. Here is exactly what to do in the first day: the calls to make, the rules that may get the money back, and how to handle the conversation that matters more than the refund.
Go on then. SafePhrase me.
Asking a family member to prove it's really them feels awkward, until you realise who you're actually asking. Why the check is a trust signal, not a distrust signal, and how families make it fun.
Why I built SafePhrase: the scam that got my family
A scammer told my Mum I had a new number, then called her in my voice and asked for money while I was at a wedding with no signal. This is what happened, and what I built because of it.
How to set up a safe phrase to stop AI scam calls
Banks and the police now recommend agreeing a safe phrase with your family. Here is how to set one up properly, the mistakes that quietly break it, and how to make it foolproof.
Why a familiar voice is no longer proof
AI can clone a loved one's voice from three seconds of audio. Here's how voice-cloning scams actually work, what the numbers say, and the one question that still beats them.
